Delivering our Promise of Strengthening our Segmental Performance
We delivered our promise of turning around Performance Products segment by reorienting our geographical focus, efficient plant utilisation and product-wise change. The segment also benefited from improved demand and pricing trends in local and export markets. We also strengthened Basic Chemicals and Fine & Speciality Chemicals through brownfield expansion, full capacity utilisation and backward integration.
Strategic Initiatives that led us to deliver growth
- Better pricing and cost management
- Pursuing selective opportunities in domestic and export markets
- Capacity enhancement and improved utilisation of key products
- Expansion in key building blocks enabled catering to higher demand from end-user industries
- Being a fully integrated supplier of OBA led to capitalising on shifts in the industry landscape and evolving market opportunities
Moving from Promises to Achievements:
Basic Chemicals
- Brownfield capacity expansion in major products
- Rising demand in local and export markets
- Improved product mix leading to strong realisation gains
Fine & Speciality Chemicals
- Brownfield capacity expansion in major products
- Backward integration
- Firm realisation in select products
- Cost leadership initiatives
Performance Products
- Reorientation of focus on customers and end-user together
- Efficient utilisation of plant, improved product mix and other operating efficiencies
- Differentiated products, price and market
- Widening of customer base and new geographies
- Full integration of value chain
Deepak Phenolics Limited
- Setup facility to locally manufacture 2,00,000 MTPA of Phenol and 1,20,000 MTPA of Acetone
- Achieved ramp-up of capacity utilisation; contributed to significant forex savings